How to start a print on demand business: a simple step by step guide including tips and strategy that will help you start a print on demand business the right way.
Print-on-Demand business involves offering your audience and visitors various custom-made items. The item can be any goods like t-shirts, mugs, and household items with a custom design in a way that attracts and suit the interest of the audience.
Print on demand can be developed as a business or it can be used to monetize existing traffic, unfortunately, it is underestimated or unknown by most highly trafficked site owners.
According to a forecast by Print on Demand Worldwide the print on demand market is expected to increase by £114.8 billion in 2022 which was £37.2 billion in 2012.
To tap into this market you need to do effective marketing and use an ecommerce platform with efficient print on demand supplier.here is the step by step guide to help you start your print on demand business.
How to start print-on-demand Business.
you can follow these 5 simple steps to start your print on demand business.
STEP 1: CHOOSE YOUR NICHE & PRODUCTS
Before you start you need to pick your ideal niche. To pick your niche you can list all of the things that you are passionate about sports, health, pets, ecotourism, and living, etc.
Then you can use tools like Google trend, Google image search, Facebook, Twitter, Instagram, Pinterest, and Reddit, to narrow down to a niche that you are interested and you could have enough audience that you can market to.
A niche that has many discussions, treads and online activities implies that the niches have a good audience. If the niche doesn’t have enough conversation and activities then that niche doesn’t have enough engaged audience.
There is no single formula that will work for all niches. You need to narrow down your niche based on your interest and the number interested audience in that niche.
After selecting your niche, you are going to find print-on-demand product idea within that niche. Some of the popular print on demand products are t-shirts, posters, mugs, phone cases, hoodies, stickers, hats, and pillows
You should make sure your niche and printed products idea go together.
One of the best ways to check your product idea is to visit sites like Amazon, eBay, or any other print on demand market place. Don’t freak out if someone is already selling your product idea. Actually, that idea could be very lucrative and that could be the reason they are selling it.
Whether you have a good idea or not you can take lots of inspiration from this already selling products.
STEP 2: GET YOUR DESIGNS & WEBSITE READY
You don’t need to be an expert graphics designer, to create designs to be printed onto products. If you have the graphics design skill that is an advantage for you.
However, anyone can craft a beautiful design after watching a few tutorials that are specific to print-on-demand graphics design. To make things more simple you can purchase or download design assets for free from sites like Creative Market, TheHungryJPEG, Freepik, etc.
To craft your own designs you can modify copyright- free design assets, but never copy and paste someone else’s work.
After you get the designs it is time to set up your website. Having a website is not mandatory however it can help your print on demand business succeed in the long term.
STEP 3: Choose your print on demand product supplier
To operate your print on demand business, you need to work with a print on demand supplier. Most print-on-demand suppliers have plugins that integrate directly with big ecommerce platforms. For example, on Shopify, you can use Printful, Printify, Gooten, Print Aura, Inkthreadable, and Kite
STEP 4: PROMOTE YOUR STORE
If you don’t promote your business, you are not going to make any money with your business. Marketing is one of the most important parts of a successful business. There are multiple ways you can market your print on demand store.
Set up a social media account and be active on social media
Social media are bigger than ever before. You can generate lots of traffic and leads for free.
Sign up for major social media sites like youtube, Facebook, Pinterest, Instagram, etc. And focus on social media that are relevant to your niche. Instead of trying to dominate all of them it is better to focus on some of them.
Join forums and Facebook groups relevant to your niche and be active and helpful and as well promote your products.
Don’t post only sales-driven content. You need to strategically post informative and entertaining content too. For example, you can use the 80/20 rule on Facebook. Which means posting entertaining and informative content 80 percent of the time and posting sales-driven content 20 percent of the time.
The strategy you adopt will be different based on your niche and social media platform you are targeting.
Work with influencers. Reach out to influencers who are in a relevant niche. Ask them to promote your store or product in return for some cash.
Use paid advertising, here, you have to be careful, not to waste your money. Only use this method if you can recover your advertising fee and make a profit.
Optimize your store for SEO.
Use content marketing and SEO optimization to drive traffic to your site. Target keywords that are relevant to your business and less competitive but have enough search volume.
Doing proper keyword research and writing top-notch content is the key to succeed in your SEO effort.
Don’t forget sharing your content on social media to drive more traffic. Be helpful to your audience and answer their question and be interactive.
Step 5: Track your performance, experiment and improve.
Your first product is not going to be your best product, However as you create more and more product, you are going to improve.
You should always experiment and try to identify products that sell for your print on demand business. Your experiment should be tracked and you need to identify what sells best and whatnot. And, your business needs to focus on those products that are selling well.
print on demand is a multi-billion dollar business, that has little to no barrier to entry.you can start your POD business right now and scale it later on.