How to Start Your Own Digital Marketing Agency: 6 simple steps you should follow to start your digital marketing business.
A digital marketing agency is a marketing agency that market products or services using digital technology. Unlike traditional marketing, digital marketing delivers more quantifiable results with a known return on investment.
Digital marketing is growing every year. According to Zenith’s Advertising Expenditure Forecasts, Internet advertising Expenditure is expected to reach US$329bn in 2021 with an average yearly growth of 10%.
Most probably you are reading this article wondering how you can start your business in the booming digital marketing industry. Here how you can start your digital marketing agency.
How to start your digital marketing agency
Follow these 6 steps to start your marketing agency business.
Step 1: identify your marketing agency type and target market
What kinds of digital marketing agency you can start?
There are various types of digital marketing agencies you can start. However, you should make sure you select something you are familiar with or willing to learn.
Some of the marketing agency you can start:
Search Engine optimization agency
Search Engine optimization agencies use SEO (Search engine optimization) strategies, techniques and tactics to increase the number of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine.
There are multiple types of Search Engine optimization specialization Technical SEO, On-Page SEO, Content SEO, Off-Page SEO, Local SEO, Mobile SEO, eCommerce SEO, etc.
Social media marketing agency
Social media marketing agency promotes products and services of a company by devising effective social media marketing strategies. Another important task of a social media marketer is managing the social media presence of brand’s to help the brand get maximum attention of the audience.
There are multiple specializations to social media marketing. To mention a few, Facebook marketing, YouTube marketing, Pinterest marketing, Reputation Management, Search Engine Marketing, etc.
AdWords/PPC agencies promote clients products or services through paid media campaigns.
There are lots of services your AdWords/PPC agency can specialize, to mention a few, Paid search advertising, Social media advertising, Display advertising. Video advertising, Remarketing, Lead generation, Landing page creation, Shopping & e-commerce advertising, Mobile advertising, etc.
Website design/management agency
A web designer is responsible for creating attractive and fully functional websites and website management involve updating, analyzing, promoting and developing a website.
Website design/management agency can specialize in Web Design, Website Redesign, Landing Page Design, Content Updates, Security and Maintenance, Analytics and Reporting, etc.
Content marketing agency
this type of agencies have so many specializations like content strategy consulting, Content planning consulting, Competitive content research, Keyword research, Copywriting, SEO, Writing & design of white papers/guides/ebooks, Video content marketing, Infographics design, Conversion optimization services, Funnel design/creation services, Content distribution services, Outreach & link building, etc.
PR/Influencer marketing agency
An influencer marketing agency is an agency or a team of people who provide consultancy to brands to identify the right social media influencers and they help in creating influencer marketing campaigns.
you can target various niches to set up your independent influencer agency in which you work with brands or manage influencers in certain niches to attract brands.
Email marketing/DEM agency
Email marketing agencies provide lead nurturing, email automation and other related services. The service offered by most agencies are developing Lead Magnets, automate email marketing, manage email newsletter deliverability, open rates, click-through-rates, and conversions
App design and build agency
App design and build agency provide dedicated tech experts who can create apps that do what a client wants. App design and build agency can specialize in IOS native app development, android native app development, cross-platform app development, etc.
These are some of the general digital marketing agency niches specializing in one thing that you are good at is very important to succeed these days. The market is also more and more demanding very specialized services.
specializing in one or two things shorten your learning time and help you deliver quality work.
If you try to do everything, there is a high chance you could fail. Since it is hard to be good at everything.
To select your niche and specialization, ask yourself what you’re good at helping clients with? If you can’t answer this question ask help from your friends or collogues. When you figure out the answer. Start your agency in a niche that is related to your answer.
Make sure your niche is profitable and not oversaturated. If there is competition it is a good sign that there is enough demand. But if the niche is broad and over-competitive. You should niche down.
Some gurus claim niches with 2000 – 10000 clients worldwide are good sub-niches. However, it is hard to generalize. You have to do your own research about the niche market you are going to join.
If the niche is too broad niche down. If your niche is saturated then avoid the niche.
Step 2: Land Your First Clients
To land your clients you can utilize inbound marketing and outbound marketing.
Inbound marketing involves letting your client find you first. Inbound marketing can be content marketing that includes writing a blog post on your website, gust post on popular websites related to your niche or social media marketing.
Outbound marketing includes cold-emailing, cold calling and other kinds of marketing that involve you finding and pitching your clients yourself.
Step 3: don’t quit your job because you land your first client
(Get a side job if you don’t have or if you have enough budget you can skip this step)
Entrepreneurs are risk-takers but it is not wise to put yourself under financial pressure that may force you to lose hope. Don’t hasten to quit your job, you have to wait until you build the contact list that you can work with and build up your skills.
Running an agency as a side hustle to your day job can be difficult. But in most cases building an agency will take time before it starts to make you enough money.so your option will be to plan your time properly and work on your business on the side.
If you already lost your job or if you don’t have any, you can get a side job that let you work from home online using the info on this site.
Actually finding a job related to your marketing agency is the best, since you are going to learn a lot about the industry while getting your monthly salary.
Step 4: build your client base
One of the benefits of keeping your side job is to alleviate you from rushing and focus on creating content and as well as marketing the right way. Don’t take jobs that you don’t have to and satisfy your clients. Keep a good relationship with your employees.
As you work on more and more project your skill will build-up, to the level you can deal with big clients and bigger projects. This will create lots of opportunities and it will help you to build a better client base and higher income. When you have good cash flow and bigger contact list then it is time to quit your day job and focus on your business.
Step 5: Build Your Team
When you start, you may have to work alone and outsource some of the work. Once you start getting paying clients, you must build a team.
Unless you build your team, you can’t scale and grow your business. Building your own team is very important to focus on finding a new client and see astonishing success.
Step 6: retain Your Best Clients
To retain your client you can take the following measures.
- Spend time building a relationship with your best clients so that they come back later.
- Prevent a problem from happing before it happens
- Ask your clients for feedback and take action to improve your service based on your client’s feedback.
- Set expectations from the beginning and provide a status update so that the client can see the progress.
How to Start Your Own Digital Marketing Agency
The course covers how you can setup a WordPress Agency Website, how to start an LLC, how to find new clients through cold calling and other online methods, how to outsource SEO, how to Utilize CRM and invoicing tools you can use with your business, how you can Send & Create Proposals for clients, and it will help you to grasp the basic concepts of SEO and offering it as a service.
view the course
Don’t complicate things, start simple and start now.specialize in one or two things which will help you to learn fast and deliver high-quality service resulting in higher customer retention and success.
Comment bellow which agency type you are interested to start your marketing agency.